Life in Our Minds is one of the most collaborative, technologically innovative NFT projects to date. It opens up an interplay between collective ownership and individual mark-making, re-staging art within a new (meta)-universe that has its own rules and, in so doing, represents a new form of public sculpture.

This multi-dimensional artwork consists of two major parts: an NFT collection and an interactive generative virtual sculpture, entitled ‘The Mother Flock.’ Both the collection and The Mother Flock are made from the same basic matter — 3D origami objects called Boids. During the development of the project, all the elements — Boids, NFTs and The Mother Flock — will go through a complex evolutionary process that depends on the NFT collectors’ behaviours. The evolution mechanics of the project offer collectors the opportunity to actively participate in the creation of the artwork as it shapeshifts, incentivizing long-term retention of the NFT. By encouraging purchasers to retain their Life in Our Minds NFTs for extended periods, the artists and project partners aim to upend typical behaviors in the crypto market—including speculation and flipping—and, in the process, introduce a new generation of crypto collectors to the space.